Full Film + Breakdown

THIS SNOWBOARD AD WAS NEVER SHOT!

A snowboard commercial built entirely using AI — from concept to final film.
Just direction, iteration, and control.

Now playing Watch the full video.
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Process Breakdown

FULL BREAKDOWN AND BEHIND THE SCENES

The visual system was shaped through iterative board studies, character development, and moodboarding to lock in the cold, premium direction of the film.

Cryoboard board design workflow showing snowboard form exploration and generation steps.
Snowboard Wip Snowboard style and details
Cryoboard character development workflow showing snowboarder styling and outfit studies.
Character Wip rider style and suit
Cryoboard Figma moodboard showing references, product studies, and character direction.
Figma Wip 1 Moodboard references and product direction
Preview for the Cryoboard workflow walkthrough video.
Workflow Video walkthrough my freepick workflow/pipeline.
Cryoboard storyboard frames laid out in Figma for scene sequencing.
Figma Wip 2 Storyboard timing and scene planning

Workflow Stack

Design pipeline Behind the Project

A compact view of the tools used across ideation, image generation, layout, refinement, editing, and final delivery.

01

ChatGPT

Concept ideation and narrative development.

02

Nano Banana + Midjourney

Initial ideas and visual direction.

03

Figma

Keeping track like a notebook, moodboard, and storyboard.

04

Kling + Freepik Spaces

Image and video generations.

05

Topaz Video

Upscaling and detailing with motion.

06

Davinci + After Effects

Compositing and postprocessing.

WEBSITE MADE WITH AI

this website was entirely made and deployed with Ai through Codex

Conclusion

AN EXPERIMENT IN AI-NATIVE STORYTELLING.

This is an experimental project that explores how AI-driven tools can shape product storytelling and how AI is entering creative workflows in a much deeper way.

More than a single video or website, it demonstrates how a complete world can be built with AI from start to finish, moving from concept and visual direction to execution, motion, and final presentation.